An aspiring entrepreneur who holds a degree in BA (Hons) Marketing (Northumbria University, Newcastle, UK). Before holding such honors, he graduated with a Multimedia and Graphic Design background and used to procure a job as an animator in an advertising agency, thus signifying his experience in design. He then proceeded to be a multifaceted consultant that decided to kick start his career in an agency firm where he picked up beneficial skills that provided him with a steady platform to rise and improve. Then, he switched to a career spanning about 8 years with a multinational Japanese electronics giant, doing corporate planning and marketing which earned him a vast knowledge of both sales and marketing. With his tremendously keen interest in design and marketing, he decided to quench his passion by doing freelance consultancy where there’re recurring clienteles. Following this, he started his own venture by setting up Creative Today Sdn. Bhd. to make his stand on the industry.
As one who always had one belief in his business ecosystems, the concept of “Don’t always think about taking before giving; Don’t always think about giving because of receiving” is the principle he upholds that became the pillar behind all his companies. He strives to provide opportunity to all his employees to be partners with him together in all his ventures, always believing in giving others a better future to build towards. A man of foresight, he believed in the potential of e-commerce even during the time when it is unstable and unpredictable which ultimately helped Creative Today Sdn. Bhd.
Eldrick Koh bold move to pioneer into the online marketplace, mailer program and utilise TV Shopping while many other competitors were still doubting the stability of such a platform, this had given the edge it needed to stand above many others even till today. Gain a foothold in the market and allow it to expand magnificently. He had successfully made his own legacy through a multitude of marketing strategies which include O2O marketing, social media marketing, PR marketing and B2B marketing. With his multifaceted skills in hands on design, visual enhancements coupled with vast sales and marketing experience, he is indeed to expose the insights of social marketing and beyond that. Not only that he is a certified HRDF trainer and eUsahawan trainer. With his passionate belief along with his steady and amazing career span, he would most certainly introduce and recommend his own creative formula to success through his latest development on certain successful methodologies. Not forgetting, his real life experience through – out his career is shared with full on passion and devotion. His determination has ensured the overall success of few profit-making startups in a short span of few years within Malaysia.
In 2017, Eldrick Koh founded GenYouth which is a programme was launched to aid our country with the ongoing goal of achieving vision 2020 as a developed nation with a higher ratio of entrepreneurs, inculcate good business ethics and spur economic growth. GenYouth is established to bridge the gap between academic and practical learning in a real life environment through the implementation of the Connected Campus Tour programme that offers a myriad of activities that include CEO talk, industrial visitation, a wide range of incubation and mentoring programs, inspirational talks and HR forum, company visitations, exhibitions and fairs, workshops and training, etc. where all events are catered to aid and inspire students in the most efficient manner.
Eldrick’s commitment to nurturing future generations is further evident in his co-founding of Youth Achievement Records and World Youth Achievement Records (WYAR) with Gillian Ooi. These platforms aim to spotlight outstanding youth in both academic and non-academic fields, empowering them to inspire change and innovation. His initiatives have received regional recognition, including the launch of Youth Achievement Records at the ASEAN Future Generation Business Forum in Jakarta in 2023.
In 2025, Eldrick was appointed President of the Malaysia Digital Chamber of Commerce (MDCC), where he has played a key role in championing digitalization and innovation. Building on this momentum, he took on the role of Executive Director at ASEAN Records Sdn Bhd in 2024. Through ASEAN Records, he documents and honors exceptional achievements across Southeast Asia, while ASEAN Hub serves as a regional platform for community building, networking, and business matching, targeting a significant economic impact within its first year.
With an unwavering dedication to youth empowerment, regional collaboration, and excellence, Eldrick continues to make an indelible impact across ASEAN and beyond.
