Youth Achievement Records proudly recognises Cheong Sheue Xin, Founder of Xmegami, for achieving a landmark business milestone as the female founder behind a Malaysian-produced health and beauty brand with the highest accumulated sales value achieved through a network-based distribution model. This record reflects visionary leadership, disciplined execution, and sustained commercial excellence over multiple years.
Under Cheong Sheue Xin’s leadership, the brand recorded a cumulative sales value of RM 234.35 million between 2018 and 2025, supported by a focused portfolio of 13 product SKUs, an average of 1,500 active agents, and market presence across six countries. This achievement highlights her ability to scale a locally produced brand beyond national boundaries while maintaining long-term performance and operational stability.
A Founder-Led Journey of Strategic and Sustainable Growth
Cheong Sheue Xin founded Xmegami with a clear purpose: to build a health and beauty business that empowers individuals while remaining operationally structured and scalable. Since establishing the brand in 2017, she has led its growth through careful system design, consistent leadership, and a strong emphasis on sustainability rather than short-term expansion.
Her strategic decision to adopt a network-based distribution model enabled individuals particularly women to participate in entrepreneurship without conventional barriers such as inventory ownership, logistics management or high upfront costs. This approach allowed Cheong Sheue Xin to cultivate a stable and productive agent ecosystem that directly contributed to the brand’s sustained sales growth across multiple markets.
Leadership Rooted in Empowerment and System Design
The philosophy behind Cheong Sheue Xin’s leadership is reflected in the name “Xmegami,” which represents a “new generation goddess” symbolising independence, confidence, and purposeful living. These values are embedded in both the brand’s culture and its operational framework.
Under her direction, Xmegami implemented a proprietary one-click dropshipping system that centralises product quality control, logistics, marketing support, and incentive management. This system enables agents to focus on customer engagement and personal development while ensuring consistency and efficiency across markets. Such infrastructure has been a key driver in achieving this record-setting performance.
Recognised by Youth Achievement Records
This achievement is now officially certified and documented by Youth Achievement Records, affirming Cheong Sheue Xin’s position among notable achievers in entrepreneurship and female-led business leadership. Her journey serves as a strong example of how disciplined leadership, innovation, and empowerment-focused systems can create lasting commercial impact.
Her record stands as an inspiration to aspiring female founders and youth entrepreneurs, demonstrating that Malaysian-produced brands can achieve regional scale through vision, structure, and sustained commitment.
About Xmegami Sdn Bhd
Xmegami is a Malaysian health and beauty brand founded by Cheong Sheue Xin, dedicated to empowering individuals especially women through entrepreneurship and innovation. Combining Malaysian-produced products with a technology-enabled, network-based distribution platform, Xmegami continues to expand across regional markets while enabling sustainable income and personal growth.
🌐 Official Website:
👉 https://www.xmegami.com/
